As an SEO expert, you are aware how important is search engine optimisation (SEO) to increase organic SERPs, drive more natural and targeted traffic to boost conversions and improve trust among clients and customers. It is an integral part of every digital marketing campaign. However, the only problem is, it is not simple to explain to business owners why they need it.
All of these keywords, tags, rankings, links and algorithms are hard for many business owners to understand. In addition to this, search engine optimisation methods and practices evolve very quickly, sometimes even certified professionals fall short. No wonder there are so many misconceptions about SEO among business owners.
Here are some common misconceptions about SEO debunked.
Myth#1 – SEO is one-time thing
This is not true, SEO is a process and the most important thing in it is consistency. Pages need to be optimised, new content needs to be posted, attract links, drive traffic and need to improve the structure of the website on a regular basis. If SEO is stopped midway, the SERPs will suffer and your competitors will move ahead. Even if the website reaches the top search engine ranking position, SEO should not be stopped.
Myth#2 – SEO is all about links and keywords
Links and keywords certainly play a role in SEO, but they are not the only factor. Everything from the mobile optimisation of your site to the content influences the search ranking. Google algorithm is very complex and relies on many factors such as social signals, context, keywords, meta tags and links to calculate the website’s SERP.
Myth#3 – Quantity over quality matters
The notion that you need as many posts as possible on your website’s blog is totally false. Search engine algorithms have become smarter and they recognise and reward high-quality content, above frequency. The best way is to write quality and unique blog posts and ensure they are much better than multiple rushed out posts.
So, these are some of the misconceptions that businesses believe but are not actually true.