Category: Authenticity of Reviews

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How to Check Authenticity of Reviews

Did you know that writing reviews itself is big business today and that many retailers and manufacturers have got into the act? They ask their customers to write a positive review on their products and services, even offering a discount for doing so. Advertising agencies as well as some public relations agencies masquerade as delighted customers on behalf of their clients, writing in depth testimonials of how specific products and services have “changed their lives for the better”. However, like faux leather, sooner or later the subtle difference between a fake and genuine review can be noticed by a discerning eye.

Reviews play a very important part in the decision making process of a potential purchaser or someone who wishes to avail of business services after reading the testimonials on the website. Web development services that are top of the line ones with a reputation to match will never include testimonials that are false and self-written when designing and developing a website for their clients.

Here are certain ways to differentiate between a fake review and the real deal –

  • Check the language – This is actually the acid test of reviews. The fake ones are those that almost implores you to buy the product or avail of services. Words like “must have” and “life changing” will be part of the review. Too many superlatives should raise a red flag in your mind. Further, authentic reviews will be focussed on the performance and specifics of the product and will be moderate in its praise.
  • References to other people – A genuine review will be written around the actual product and will not deviate from the point. It will keep within the confines of actual user-experience. Too many mentions about how “my family” or “my husband cannot do without it” should warn you about the review being real. It sounds like a story with a fake reviewer tending to deviate more and more from the actual issue on hand. Be careful of reviews too that have a lot of “I” and “me” in them. It is simply an effort to make the review sound more credible as it is about personal experience.
  • Exclamation marks – Fictitious assessments will be liberally sprinkled with exclamation marks and personal emotion, as if an extra effort is being made to convince the reader about the qualities of the product. Top SEO companies in Australia or anywhere else in the world will never incorporate fake reviews to drive home the point when devising optimised digital marketing strategies for their clients.
  • Looking like a marketing brochure – Be cautious about reviews that have detailed specifications including the many operating technicalities and the full official name of the product. Instead of sounding like a genuine user experience, it will be more on the lines of a marketing brochure.
  • Timing and number of reviews – If there are multiple positive reviews of a product in a brief period of say 30 minutes, it shows that there is certainly an authenticity issue with it. The reviews are in all probability a result of some promotional campaign with intent to create an instant buzz about the product.

These are just a few tips of how to detect a fake review from the genuine ones. However be cautioned that there is no fool proof method of distinguishing one from the other. These are simple suggestions that might be followed by the cautious reader.